Financial icons for classrooms and common walls as the center is involved in financial services training

Food icons for the cafeteria

A) Iconography- Conceptualized and implemented a series of icons for rooms and common spaces

Designing a learning center for a CSR initiative 

I helped design private spaces that would be brand-centric and create a welcoming environment. This space was for a skilled development center where my company

which was a mortgage house trained youngsters from underprivileged communities with sales skills. They would then be absorbed as sales professionals in the company. 

Space design

Entrance rendering- It was decided to place icons relating to financial services as vinyl stickers on the entrance. 

Entrance actual-Placed a light box at the entrance as the basement was darker than anticipated.

Financial icons for classrooms and common walls as the center is involved in financial services training

Food icons for the cafeteria

B) Growth mindset- Curated and implemented motivational quotes for common spaces

A snapshot of the quotes since the pictures aren't perfect

Designing a new office 

As a design and brand manager, I led the project of revamping our new office and leading the way to providefor a more modern Euro-Centric look. 

 

I managed and worked with several contractors from fabricators to printers and landscape designers to get this project underway. 

Space design

A market leader in mortgages, the company wished to promote its products HDFC Red and HDFC Realty which would provide personalized information for buying a home and the mortgage options.

The company also wanted to announce its newly launched blog and the benefits of choosing HDFC as a mortgage provider. 

 

While all the emailers didn’t make the final cut for the campaign, the work tested my abilities to use different headlines and collaborate with my art partner to create the relevant messaging.

HDFC Home Loans

In 2015,  I worked with the advertising agency Digitas. Focussed on digital advertising campaigns, I worked on creating a series of emailers to promote the new digital products of two noteworthy clients. I wrote the copy and assisted with the art direction of the same. 

Emailers

I was a brand manager and a copywriter before venturing into interaction design.

Content, product strategy, brand strategy, and crafting micro-copy are some of the several skills I can utilize in my design thinking approach. Check out some of my work below. 

Copywriting work

Tata Cliq

The legendary Tata Group launched a new e-commerce platform; they wanted to conduct a soft-launch for other group companies across the various offices to launch this platform. 

 

The campaign wanted to communicate the launch, the trust factor, and the shopping options using technology such as QR code scan and Augmented Reality.

Skills: Creative Direction || Copywriting || Product Strategy

‘Memories for life’ is a product offering by HDFC Life, a significant player in India’s life insurance sector. The idea is that insurance customers can leave behind video messages for their loved ones and choose the time and date of delivery. 

 

To promote this product, they tied up with a major league cricket franchise. I conceptualized and wrote a series of films where franchise players would banter their favorite on-field memories and tie them back to the main product. 

 

Conceptualizing this film required a deep knowledge of the product, and the sport, and the player stats. I was able to combine my understanding of all three to create an effective engagement campaign. 

 

Memories for life was shortlisted for a Cannes in 2016. 

Memories for life

Skills: Branding || Creative Direction || Copywriting || Project Management 

As part of a mortgage company, we often come across customers who go absconding after missing a few payments. To address this issue we created the campaign of Samadhan (Hindi: solution) where we would reach out to those customers and encourage them to re-engage with us. I lead this campaign by writing this film, working with the animators, and getting it translated. 

Campaign success: 40% of absconding customers re-engaging with the organization.  

Samadhan

Going back..

I have always been a designer. The mediums have varied over the years. I started as a copywriter and worked as a brand manager and contributed to various projects. From making commercials to branding spaces I have done it all.

Have a look. 

Did you love the work that I did before?

Do you also have a complicated meaty problem to tackle?

Please do reach out. 

As always, just an email away-hello@ixdmk.com