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Journey maps and Personas

  • As mentioned, I worked alongside a team of designers, SAP specialists, developers, and others to create and enhance applications for simplified locomotive maintenance operations

  • The client on this project worked using a Dual-Track agile process of Discovery and Delivery

  • The goal was to do all of the discovery out front (Research, Interviews, CJMs, Low-Fidelity Designs, Information Architecture, and User Testing) and get buy-in from all of the critical stakeholders, in this case, Upper management, the POs, and the technical architecture teams, before transitioning the work to the Delivery Process.

  • Once in the delivery process, we would further refine the agreed-upon flow and designs from the discovery track to patch holes and expand on missing details

  • This process was done by working closely with the lead UI and backend developers to ensure what was created was feasible in an SAP-backed environment

  • The outcome was a clear vision for the product before it ever reached the hands of the development team, and that work could be queued up in the backlog and picked up with minimal churn at a designated time




Interviewing users and understanding their workflow. Narrowing down their pain points and taking in their feedback 


Journey map

Laying out the entire process and workflow of features. Create callouts and understand how to highlight the data points with key opportunities.



Interviewing users, understanding their pain points, and creating detailed personas. The personas have critical information that will provide context about the user profile, roles and responsibilities, and the type of applications being used



Working with users to get feedback on existing applications and V.1 release of the new applications to provide insights to business stakeholders for improvements. 

Solution and the artifacts below

  1. This user type is involved in high-level locomotive issues and in diagnosing the same by working with individual shops.

  2. He is involved with making decisions for locomotive maintenance, creating reports, and providing support to mechanical crews (MOC) as needed.

  3. Certain pieces of information are redacted for confidentiality purposes

1) Sytems operations
Center (SOC)

  1. This user type is with the reliability team

  2. He is involved with support to mechanical crews (MOC) 

  3. His duties involve assessing locomotives that consistently break down and diagnosing second offenders i.e troubled locomotives

2) Reliability

  1. The user type is a high-level shop supervisor

  2. He's in charge of addressing locomotive maintainenece issues in his shop and also plans the workflow for his shop 

  3. He uses a feature known as live view, which gives him access to a high-level view of locomotives present in other shops 

3) Live-view 

4) User feedback 


  1. While this process is an ongoing effort the discovery process has helped us understand and narrow down on important data-points needed to create a strong suite of applications

  2. Most stakeholders other than product owners are unfamiliar with locomotive maintenance and the range of applications, functions and data that is involved; the discovery process provides a whole lot of insight to the same and highlights the existing synergy 

  3. The journey maps provides a visual aid of all functions being performed and with helpful indicators on where the experience is lacking and needs improvement

  4. Personas are helpful in providing context and understanding the users better and what applications are crucial for their functions 

  5. Overall the discovery efforts were widely appreciated and supported by the clients as it provides new insights and gave opportunities to experience the difference provided by design-led thinking.

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